Consumer advocates and other experts[who?] argue, however, that payday loans appear to exist in a classic market failure. In a perfect market of competing sellers and buyers seeking to trade in a rational manner, pricing fluctuates based on the capacity of the market. Payday lenders have no incentive to price their loans competitively since loans are not capable of being patented. Thus, if a lender chooses to innovate and reduce cost to borrowers in order to secure a larger share of the market the competing lenders will instantly do the same, negating the effect. For this reason, among others, all lenders in the payday marketplace charge at or very near the maximum fees and rates allowed by local law.[25]

To get a credit card cash advance you go to an ATM or bank location and use your credit card to withdraw money. The amount you withdraw is added to your credit card bill almost as if you were using your card to make a purchase. But unlike using a debit card, the money that you get through a credit card cash advance doesn’t come from your bank account. It’s loaned to you by your credit card company, and you’re responsible for paying it back.

According to a study by The Pew Charitable Trusts, "Most payday loan borrowers [in the United States] are white, female, and are 25 to 44 years old. However, after controlling for other characteristics, there are five groups that have higher odds of having used a payday loan: those without a four-year college degree; home renters; African Americans; those earning below $40,000 annually; and those who are separated or divorced." Most borrowers use payday loans to cover ordinary living expenses over the course of months, not unexpected emergencies over the course of weeks. The average borrower is indebted about five months of the year.[14]


The interest rates for cash loans online are competitive with other companies offering similar services. You can expect to pay rates and fees competitive with other companies offering similar services for pay advance loans, pay day advances and other cash advance loans online. Cash advance loans should only be used for emergency purposes and not considered a long-term solution for ongoing cash shortages.
“While admittedly another high APR loan option, if in a financial pinch, the fees and terms might be better than those offered by a payday loan,” explains McDermott. The key is to pay off the advance right away, before you begin racking up interest on the balance. If you allow the balance to linger month over month, your short-term loan could spiral into a long-term debt problem.
Payday loans can be a good tool for quickly and easily borrowing cash during an emergency if you don’t have other financial options. For example, you might use a payday lender for an immediate and temporary financial need such as a medical bill, car repair or other one-time expense. Payday loans are helpful for people who don’t have credit cards or savings available. Because the loans do not require a traditional credit check, they are easy for people with financial problems to obtain.
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Several factors determine how much you can borrow, but your credit isn’t one of them, as the phrase “no credit check” indicates. (“No credit check” and other terms like “fast cash” and “easy” are usually the main selling points in payday loan ads and part of what makes them appealing to borrowers, though new rules proposed by the CFPB in 2016 require short-term lenders to measure a consumer’s ability to repay in certain instances.)
Cash Advance® does not make credit decisions nor does Cash Advance® conduct a credit inquiry on consumers. Some lenders on the Cash Advance® network may conduct a non-traditional credit check in order to determine your eligibility for a loan. Lenders typically do not conduct a credit inquiry with the three major credit bureaus: Transunion, Experian, or Equifax. If you do not repay your loan on time your lender may report this delinquency to one or more credit bureaus, which could have a negative impact on your credit score. We encourage consumers with credit problems to consult a Credit Counseling company.
In terms of online lending, a cash advance usually refers to a short-term loan that is quickly funded to your bank account after approval. Typically, the amount you borrow for a cash advance loan is relatively small, which often means you can pay it back in only one or two payments. These short-term loans are very similar to what many people call payday loans, but cash advance loans don't always require a single repayment on payday.

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