Consumer advocates and other experts[who?] argue, however, that payday loans appear to exist in a classic market failure. In a perfect market of competing sellers and buyers seeking to trade in a rational manner, pricing fluctuates based on the capacity of the market. Payday lenders have no incentive to price their loans competitively since loans are not capable of being patented. Thus, if a lender chooses to innovate and reduce cost to borrowers in order to secure a larger share of the market the competing lenders will instantly do the same, negating the effect. For this reason, among others, all lenders in the payday marketplace charge at or very near the maximum fees and rates allowed by local law.[25]
A line of credit probably doesn’t spring to mind when you are looking for a cash advance, but the CashNetUSA personal line of credit is fast and convenient when you need emergency cash. The application and approval process are the same as for our more traditional loans, and if approved, you can have cash in your bank account as soon as the next business day.

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